KEY HIGHLIGHTS
- Google’s Election-Related Query Restrictions: Google plans to limit Bard chatbot and search generative responses to election queries, focusing on the 2024 U.S. Presidential election, implementing the restrictions by early 2024.
- Global Election Landscape in 2024: Besides the U.S., pivotal elections are anticipated worldwide in 2024, including India and South Africa. Google aims to enhance its AI role in assisting voters and campaigns for these events.
- Meta’s AI Advertising Policies: Facebook-owner Meta announced in November that it will prohibit political campaigns and advertisers in regulated industries from using new generative AI advertising products, emphasizing transparency in AI-altered political advertisements.
- X’s Shift in Political Advertising Policy: Elon Musk’s platform X, under EU scrutiny, decided in August to permit U.S. political advertising from candidates and parties, lifting a global ban in place since 2019, and expanding its safety and elections team.
- EU Regulations on AI and Political Advertising: Governments globally, including the EU, are pushing for AI regulation due to concerns like misinformation. New EU rules will compel Big Tech firms to transparently label political ads, disclose funding details, and specify targeted elections on their platforms.
Google will limit election-related queries for its chatbot and search ahead of the 2024 U.S. election. Meta is restricting political campaigns and requiring disclosure of AI use in ads. X, Elon Musk’s platform, allows U.S. political advertising and expands safety efforts. The EU introduces rules for clear labeling of political ads on tech platforms globally.
Google to Implement Restrictions on Election-Related Queries Ahead of 2024 US Presidential Election
Google announced on Tuesday that it will implement restrictions on the types of election-related queries that its chatbot Bard and search generative experience can respond to in the lead-up to the 2024 U.S. Presidential election. The company plans to enforce these restrictions by early 2024.
In addition to the U.S., several significant elections are anticipated in 2024, including national elections in India, the world’s largest democracy, and South Africa, among others. Google stated that it will intensify its focus on understanding the role of artificial intelligence (AI) in serving voters and campaigns associated with these elections.
Meta, the parent company of Facebook, revealed in November that it is prohibiting political campaigns and advertisers in regulated industries from utilizing its new generative AI advertising products. Advertisers on Meta’s platforms will also be required to disclose the use of artificial intelligence or other digital methods in altering or creating political, social, or election-related advertisements on Facebook and Instagram.
In contrast, Elon Musk’s social media platform, X, which is currently under investigation by the European Union, announced in August that it will permit political advertising in the U.S. from candidates and political parties. X also plans to expand its safety and elections team in preparation for the upcoming U.S. election. Notably, political ads had been globally banned on X since 2019.
Governments worldwide are actively working towards regulating AI due to the potential threats it poses, such as the dissemination of misinformation. New regulations from the European Union will require Big Tech firms to clearly label political advertising on their platforms, specifying who paid for it, the amount spent, and which elections are being targeted. These regulations aim to enhance transparency and accountability in political advertising across digital platforms.
Add Slash Insider to your Google News Feed
Source(s): Reuters
The information above is curated from reliable sources, modified for clarity. Slash Insider is not responsible for its completeness or accuracy. Please refer to the original source for the full article. Views expressed are solely those of the original authors and not necessarily of Slash Insider. We strive to deliver reliable articles but encourage readers to verify details independently.
