KEY HIGHLIGHTS
- Global Ambition: Doosan Robotics aims to lead the global collaborative robot market (excluding China) by expanding its product lineup from 13 to 17 models by 2026.
- Diversified Applications: Unveiling solutions for various sectors, including food service, surgery assistance, baggage handling, welding, and component picking, the company seeks to expand beyond food and beverage to healthcare, manufacturing, and logistics.
- Market Position Growth: Starting at 9th place in 2017, Doosan Robotics climbed to the 4th spot in 2021. Despite trailing the top three competitors, the company is rapidly gaining market share in the collaborative robot industry.
- Production Efficiency: To enhance manufacturing efficiency, Doosan plans to introduce nine new automation cells, increasing the Suwon plant’s capacity to 4,000 units per year and reducing the manual production time for a single robot module from one hour to 37 minutes.
- Global Expansion: Recognizing potential in North America and Western Europe, where labor costs are high, the company established a North American subsidiary in Texas and plans a European subsidiary in Germany. Further expansions are targeted in Central and South America, as well as Southeast Asia, with a goal to increase overseas sales channels from 100 to 219 by 2026.
- Standardized Programming: To facilitate customization for specific purposes, Doosan Robotics employs a collaborative robot solution that standardizes programming, making it easier to tailor robots for diverse applications.
Doosan Robotics aspires to lead the global collaborative robot market, excluding China. Collaborative robots operate alongside humans, and the company aims to increase its product range from 13 to 17 models by 2026. Specifically targeting labor-cost-intensive markets in the United States and Europe, Doosan Robotics unveiled collaborative robot solutions at its Suwon plant on December 5. These solutions cater to diverse applications such as institutional food service, laparoscopic surgery assistance, airport baggage handling, laser welding, and bin picking.
The company’s strategy involves expanding beyond the food and beverage sector, diversifying applications into healthcare, manufacturing, and logistics. The collaborative robot solution simplifies programming, allowing customization for specific purposes.
Doosan Robotics’ Rise in the Global Collaborative Robot Market
In 2017, Doosan Robotics held the 9th position in the global collaborative robot market, excluding China. By 2020, it climbed to the 5th spot, and by 2021, it further advanced to the 4th position. While trailing behind top competitors like Universal Robots, Fanuc, and Techman Robot, Doosan Robotics is rapidly gaining market share.
To enhance production capacity, the company plans to introduce nine new automation cells in the coming year, aiming to increase the Suwon plant’s output to 4,000 units annually. The introduction of automation cells will reduce the manual manufacturing time of a collaborative robot module from one hour to 37 minutes. These cells represent facilities where humans and collaborative robots collaborate in the manufacturing process.
Ryu Jung-hoon, the CEO of Doosan Robotics, anticipates a surge in demand for collaborative robots in regions with high labor costs, such as North America and Western Europe. Despite a 2 percent robot penetration rate in these markets last year, there is significant potential for expansion. The company has already established a North American subsidiary in Texas and plans to set up a European subsidiary in Germany next year. As part of its international marketing strategy, Doosan Robotics aims to establish subsidiaries in Central and South America as well as Southeast Asia, increasing the number of overseas sales channels from around 100 to 219 by 2026.
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