Entrupy utilizes AI to authenticate luxury goods for resale, including brands like Gucci and Louis Vuitton. Users take detailed photos with Entrupy’s hardware device, and the AI cross-references them with a vast database. The service claims 99.1% accuracy, generating certificates for retailers to assure customers of product authenticity in the competitive resale market.
AT A GLANCE
- AI Authentication for Luxury Items: Entrupy, a technology service, uses artificial intelligence to authenticate designer handbags and sneakers in the resale market, helping customers confirm the authenticity of their purchases.
- Trusted Tool for Resellers: Since its founding in 2012, Entrupy’s AI technology has been adopted by hundreds of vintage resellers, offering them a way to build trust with customers by providing a third-party certification of authenticity.
- Luxury Brands Authentication: Entrupy’s tool claims to authenticate products from renowned luxury brands such as Balenciaga, Burberry, Gucci, and Louis Vuitton, catering to the specific needs of resellers dealing in high-end fashion items.
- Accuracy and Verification: The AI-powered authenticator boasts a 99.1% accuracy rate. Users can obtain an official certificate from Entrupy, adding a layer of certainty to the authenticity of the product and enhancing the consumer’s confidence in the purchase.
- TikTok Partnership: Entrupy gained renewed attention when TikTok partnered with the service to identify fake products on its e-commerce platform, showcasing the growing interest in AI tools for authentication purposes.
- Hardware Device and Process: To use the AI-powered authenticator, users insert their smartphones into Entrupy’s hardware device, taking photos of the product from various angles. The device’s microscopic lens magnifies the camera to capture detailed features, and the AI algorithm cross-references the images with a database of authentic inventory to determine the product’s authenticity within minutes.
Is That Luxury Bag Real? AI Knows!
Ever worry your vintage Chanel is a clever fake? Worry not, fashion fans! Artificial intelligence (AI) is here to the rescue, thanks to Entrupy, a tech company using AI to spot designer handbag and sneaker fakes in the resale market.
Founded in 2012, Entrupy boasts its AI technology used by hundreds of vintage resellers (as of December 2020). And with the AI boom in full swing, this tool could be a game-changer for luxury resellers.
Right now, Entrupy focuses on big names like Balenciaga, Burberry, Gucci, and Louis Vuitton. This AI tool could be just what luxury resellers need to build trust with wary customers, ensuring they get the real deal.
“It adds trust and makes it verifiable by a neutral third party,” explained Entrupy’s CEO, Vidyuth Srinivasan, in an interview. In simpler terms, customers know they’re not just trusting a reseller’s word; they have an independent AI confirming the product’s authenticity.
Entrupy claims 99.1% Accuracy: AI Knows Best?
Entrupy’s popularity soared in October 2023 when TikTok partnered with them to sniff out fakes on their new e-commerce platform, TikTok Shop. This comes as no surprise, considering the recent buzz around AI tools like ChatGPT.
So, how does this AI magic work? Users simply take photos of the item from every angle using their smartphone housed in Entrupy’s special device. This device boasts microscopic lenses, magnifying the phone camera to capture tiny details like designer plaques and materials.
These photos then get compared to a massive database of authentic items using an AI algorithm. In minutes, Entrupy delivers its verdict: real or fake, with a claimed 99.1% accuracy rate. If it’s the real deal, retailers get an official certificate to proudly display.
Limitations: Not All Heroes Wear AI Suits
However, Entrupy isn’t perfect. The CEO admits they currently only authenticate major brands, as those are the prime targets for fakers.
Entrupy couldn’t be reached for comment at the time of writing, but that’s okay! We still have plenty to ponder.
Beyond Handbags: The Rise of AI Gadgets
Entrupy isn’t the only AI hardware making waves. In September 2023, Meta launched the second version of its Ray-Ban Meta smart glasses, complete with a built-in AI assistant you can chat with. And just two months later, AI startup Humane.ai introduced their AI pin, projecting information onto your palm using light!
The future seems filled with AI-powered gadgets, and who knows what wonders await? Perhaps one day, AI will be the ultimate fashionista, sorting out your closet and ensuring every piece is authentic and fabulous.
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Source(s): Business Insider
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